Looking for a great way to increase fan engagement on your YouTube page? Try creating a YouTube Video Contest – it’s the perfect way to drive traffic to your website and increase your SEO by including FREE, fresh, optimized video content!!
The key to creating a great contest is to think “locally.”
Creating a YouTube Video Contest:
- Contact a local high school or community college, preferably one with a video editing class.
- Work with the administration to create guidelines, and discuss the opportunity for the students.
- Have the students create videos under a certain theme. Themes can vary from a number of things. (Make a funny commercial for our business, Why we should give you a paid internship in our office).
- Upload videos to your YouTube channel and dedicate one page on your website site to them.
- Promote the videos, and decide if your fans will vote or if you will pick a winner.
- Choose a winner and promote it across all of your social networks, and on your website.
- Offer a prize to winner such as a gift card, or a part-time internship creating videos for your business.
Use the following email template below when contacting schools.
YouTube Contest Email Template
Dear (Teacher’s Name),
I am writing this email to inform you about an educational opportunity for your students. My name is (Name) from (Business Name). We would like to hold a YouTube contest with your class. The contest would consist of the students creating and editing short videos promoting our business. The videos can be creative, comical, serious, or artistic! We want the students to use their video production skills in creating these videos, therefore benefiting the class work and giving them a great opportunity to produce real content for a business.
The videos will be placed on our YouTube Channel (provide link here to YouTube Page) for the community to view.
The winner of the contest will receive __________________. I am interested in speaking with you more on the idea. I can be reached by this email address or you can give me a call at (enter phone number).
Sincerely,
(Name)
(Business Name)
Example Contest Guidelines
- Each entry should be no longer than three minutes in length.
- Each video should clearly represent the chosen theme.
- The videos should end with our business name, slogan and a picture of our logo.
- Videos will be posted on our social media sites such as YouTube, Facebook, and Twitter.
- Each contest applicant must allow for their video to be posted on our business’s social media sites.
- Voting will be done by our business. (Could be Facebook Fans).
- The winner will receive ____________________.
- Any other guidelines the teacher would like added.
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